SEO is short for Search engine optimization and includes a number of techniques employed to increase the chances that a website will be found when certain phrases or keywords are put in the search field.
Social SEO is the process of optimizing a business’s social role on the web with the aim of increasing business, boost sales, and improve visibility, traffic and the web presence generally. Social media platforms include facebook, twitter, wikia, pinterest liked in etc.
By using social media, a website gets more coverage and a higher page ranking. To achieve this content has to be interesting to get people to share it and click on links back to a website to learn more about a business’s products and services.
Important Tips Regarding Social SEO
Create a compelling profile
Ensure the profile is as human and interesting as possible. Make it easy and relevant to your business. A good profile should spell out what your business does and why your products or services are better than your competitors. Include your contacts and ensure to include links to your website and links from your website to your social sites. Optimize sections where people expect you to talk about yourself. Make sure to use keywords related to your business or words that target consumers are likely to use when searching for your products or services.
Share your posts on as many social sites as possible
Give priority to the most popular ones like facebook, linked in, twitter etc to post your content. Avoid copying the same content from one site to another, as it looks unprofessional and lazy. Ensure the content you post is relevant to users and will help your business and the users alike. It’s also important to ensure that you don’t post out of content or else you risk being kicked out or flagged as spam.
Reach out to people of your niche
Connect and build relationships with people interested in the type of products or services you provide. This way you will get more clicks back to your website. You should not avoid others though, but know users who are likely to give you a positive response and those who are unlikely.
Use geo-targeted key phrases
Most of the prospective consumers are possibly looking for providers of products or services within a specific geographical area. It’s important to include physical addresses, towns or neighborhoods you service to act as physical markers. This will help consumers find you if they are interested in purchasing your products or services
Create content that is sharable
The more your content is shared, the better for your business. Create content that people will want to share. Make the content interesting and useful to the users. To increase shares, you can place share buttons to content on your website. Create engaging content for your users by using images, video, special offers event, promotions etc. Use the free tools on social networking sites to share your content. For example Google plus contains a feature called hangouts that enables users to connect and video chat with others, make use of such features to personalize your social sites as much as you can. Different social networking sites offer different tools to help users improve their connections with others, use these features to connect with target consumers. The more fans and users you interact with, the more authority you create on your social networks. Major search engines put this authority into consideration as they determine how a website ranks on social pages rank
Post fresh and useful content regularly
Posting fresh content will not only help your users engaged on your pages, but will improve your websites ranking on search engines. This is because search engine favor sites that provide fresh and updated content.
Be an active member of other relevant social sites
Become an active member of other social sites that are within your niche. This way you will be able to contribute and sell your products and services. You can also interact with the users and refer them back to your own sites to check for related products.
Mistakes to avoid in social SEO
Avoid using the same content on all your social sites. Make each post unique and useful to users.
Being inactive on your social sites
To be successful on social sites you have to regularly update fresh useful content to users
Social media is a good platform for selling your products and service, if done right, its one of the cheapest way of marketing a business online.