If you’ve ever wanted to start an online bingo site, then there may be a few things you don’t know about yet. Never fear though, we’re here to give you all the information that you need to make your slots and bingo site!
Choose a Provider
The first step to think about is who you would like to work with on your venture. There are lots of partners and software developers that you could work with to create your site. Ideally, you’ll want to play on some of these different sites to get an idea of what they’re like for players.
Putting yourself in the shoes of the player is essential, as this will guide you through the process. Some providers specialise in additional promotions, others in providing jackpot games and others still with further selling points. You’ll want to select a provider that has selling points that can fit in with your brand, rather than something totally different.
Pick a Theme
With so many bingo sites on the market, you need to make sure that your one stands out. One way that you can do this is by coming up with a theme that’s totally original. Again, think about what would make you want to play on a site and which themes would stand out to you.
Then, you’ll want to design your site around this theme. This will include the lobby, branding and potentially social media channels. You’ll want to make it as cohesive as possible and customise whichever parts of the site will suit the branding. Be careful not to go overboard, especially if you have a theme that’s bright or cheesy.
Test the Site
After the site is built and the games are in place, you want to test it fully. Go onto each page and make sure that everything works as it should. At this point, don’t be afraid to go back and make changes before you make the site live. Even small details should be addressed, as you don’t want to end up with a site that is not to your exacting specifications.
Make deposits and withdrawals while you’re in the testing phase too. This will help you to understand the journey that your user makes through the site. Be sure to take it out for a spin on your mobile device too.
Build Up your Audience
With your site fully live and active, you want to start getting players there. There are many ways to advertise a bingo site, from the television to social media. Bear in mind that all advertising for gambling based products are highly regulated, so make sure you understand the guidelines around this.
You should make sure your adverts are only targeted towards those that are over the age of 18. If you’re publicising offers or promotions, then pop in information about the terms and conditions. The Advertising Standards Authority are known to crack down on those that haven’t outlined the full terms, so stay on the right side of this body.
Exclusive offers and bonuses are great ways to attract new players to your site. At every step of the way, you should evaluate whether you are offering them good value and why they should play with your site. If you’re finding these tough to answer, then you may need to revaluate your site.
If you want to get a slice of the online bingo action, then creating a site might just be the answer for you. For those that have a bunch of great ideas and innovative thoughts, the bingo market is ripe for the picking.