SEO is short for Search engine optimization and includes a number of techniques employed to increase the chances that a website will be found when certain phrases or keywords are put in the search field.
Social SEO is the process of optimizing a business’s social role on the web with the aim of increasing business, boost sales, and improve visibility, traffic and the web presence generally. Social media platforms include facebook, twitter, wikia, pinterest liked in etc.
By using social media, a website gets more coverage and a higher page ranking. To achieve this content has to be interesting to get people to share it and click on links back to a website to learn more about a business’s products and services.
Important Tips Regarding Social SEO
Create a compelling profile
Ensure the profile is as human and interesting as possible. Make it easy and relevant to your business. A good profile should spell out what your business does and why your products or services are better than your competitors. Include your contacts and ensure to include links to your website and links from your website to your social sites. Optimize sections where people expect you to talk about yourself. Make sure to use keywords related to your business or words that target consumers are likely to use when searching for your products or services.
Share your posts on as many social sites as possible
Give priority to the most popular ones like facebook, linked in, twitter etc to post your content. Avoid copying the same content from one site to another, as it looks unprofessional and lazy. Ensure the content you post is relevant to users and will help your business and the users alike. It’s also important to ensure that you don’t post out of content or else you risk being kicked out or flagged as spam.